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Platform Overview

Lula Commerce helps convenience retailers grow delivery sales and simplify operations by unifying products, menus, pricing, and orders across delivery channels like DoorDash, Uber Eats, Grubhub, and Lula Direct. Our platform gives you one place to manage your catalog and menus, publish changes everywhere, and see all orders in one view. Whether you run one store or hundreds, Lula is built to be simple to adopt and scale with your business.
Lula Commerce acts as a single source of truth, eliminating the complexity of managing multiple delivery platforms independently while ensuring consistent customer experiences across all channels.

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What You Can Do with Lula

Unified Catalog Management

Manage your product catalog once and publish it to every channel
  • Central product repository
  • Consistent data across platforms
  • Bulk import and update capabilities

Menu & Schedule Control

Create store menus, schedules, and availability in minutes
  • Store-specific menu configurations
  • Time-based availability windows
  • Channel-specific customizations

Pricing Consistency

Keep prices, taxes, and fees consistent across channels
  • Unified pricing strategy
  • Automatic tax calculations
  • Synchronized fee structures

Order Management

Receive, accept, and fulfill orders from all marketplaces in one flow
  • Single order queue
  • Unified fulfillment process
  • Real-time status updates

Campaign Management

Run campaigns and promotions that apply everywhere
  • Cross-channel promotions
  • Targeted discounts
  • Automated campaign deployment

Performance Analytics

Track performance with consolidated reporting
  • Unified dashboard
  • Cross-channel insights
  • Performance metrics

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Who This Documentation Is For

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Business Leaders
audience
Decision makers who want a clear picture of how Lula works
  • Strategic overview of platform capabilities
  • Business value and ROI insights
  • Implementation planning guidance
Focus on business outcomes and operational benefits
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Operators & Managers
audience
Day-to-day users who will keep products, menus, and stores up to date
  • Practical operational procedures
  • Menu and catalog management
  • Store configuration and maintenance
Step-by-step guides for daily platform usage
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Developers & Partners
audience
Technical teams who will connect systems to Lula’s APIs
  • API documentation and integration guides
  • Technical implementation details
  • System integration patterns
Comprehensive technical reference with code examples
Documentation Approach: This site is written for a non-technical audience first, with optional deep links to the API reference when you need the technical details.

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How These Docs Are Organized

1

Getting Started

Your first setup and key conceptsEssential onboarding steps to get your first store operational with Lula Commerce.
2

High-Level Architecture

How the pieces fit togetherUnderstanding Lula’s platform architecture, data flow, and core components.
3

Integrations

How Lula connects to delivery channelsDetailed information about DoorDash, Uber Eats, Grubhub, and Lula Direct integrations.
4

Lula Direct SDK

Build branded ordering experiencesComprehensive guide to implementing Lula Direct for your website or mobile app.
5

API Documentation

Endpoint-level details for automationComplete technical reference when you’re ready to integrate and automate operations.

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Platform Benefits

Simplified Operations

Reduce operational complexity
  • Single interface for all channels
  • Automated synchronization
  • Centralized order management

Increased Revenue

Grow your delivery business
  • Reach more customers
  • Consistent brand experience
  • Optimized pricing strategies

Scalable Solution

Built to grow with you
  • Single store to enterprise chains
  • Flexible integration options
  • Robust infrastructure

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Key Features at a Glance

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Catalog Service
feature
Central product and pricing management
  • Product information storage
  • Price and inventory tracking
  • Attribute management
  • Bulk operations support
Single source of truth for all product data
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Menu Service
feature
Store-specific menu creation and scheduling
  • Custom menu configurations
  • Availability window management
  • Channel-specific variations
  • Automated publishing
Flexible menu management for different store needs
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Order Management
feature
Unified order processing across all channels
  • Real-time order reception
  • Centralized fulfillment queue
  • Status tracking and updates
  • Customer notifications
Streamlined operations regardless of order source
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Analytics & Reporting
feature
Comprehensive performance insights
  • Cross-channel reporting
  • Sales performance metrics
  • Customer behavior analysis
  • Operational insights
Data-driven decision making with consolidated analytics

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Getting Help

When you need assistance, Lula Commerce provides multiple support channels:

Your Lula Contact

Direct access to your account teamReach out to your dedicated Lula representative for personalized support and guidance.

In-Product Help

Built-in support systemUse the in-product help feature to contact support directly from the platform.

API Documentation

Technical reference materialsAccess detailed API documentation linked from these guides when you need technical specifics.
Support Philosophy: Our support team is committed to helping you succeed with Lula Commerce, whether you need technical guidance, operational assistance, or strategic advice.

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Success Stories

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Operational Efficiency
benefit
60+ hours saved in setup and ongoing managementAutomated processes and unified workflows significantly reduce manual work
Time savings allow focus on core business growth
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Cost Reduction
benefit
$250K+ saved annually in labor costsAI-powered automation replaces manual tasks across operations
Significant ROI through operational automation
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Revenue Growth
benefit
22% average increase in basket sizesOptimized customer experiences drive higher order values
Enhanced customer experience translates to business growth

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What’s Next

1

Explore Getting Started

Begin your Lula Commerce journeyFollow our comprehensive setup guide to get your first store operational.
2

Understand the Architecture

Learn how Lula worksGet familiar with the platform’s architecture and data flow.
3

Review Integration Options

Plan your channel strategyUnderstand available integrations and choose the right channels for your business.

Quick Start Guide

Get up and running with your first store setup

Platform Architecture

Understand how Lula Commerce works under the hood

API Reference

Dive into technical documentation for developers
Ready to get started? When you’re ready, continue to Getting Started to set up your first store and begin your journey with Lula Commerce.
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